Timing is everything in life, no doubt. But I was being a bit sarcastic more than anything else. This guy is a dealer of some kind (he has sold several sets of their wheels), so while its not exactly the same as finding a private part sale of preowned, I am sure we can all relate to that initial feeling when you see a lower price on something new.
As I bought direct and it was a great price so I jumped on em when I saw em. No worries, though. I got my BST's for $2100. It all comes out in the wash.